Case Study

History/Target audience​

    The movie "Scary Movie" was released on July 7, 2000. It is based on dark humor, which makes the horror in the movie funny as well. This film parodies the horror, mystery and slasher genres​. The traditional and usual age audience that is a target for horror/comedy films... Is young adults and teenagers being approximately the ages 15-25. Studies have shown that many young audiences are drawn toward graphic images.

​​Production​

    Director(s): Keenen Ivory Wayans​ Producer(s): Marlon Wayans, Shawn Wayans, Keenen Ivory Wayans​ Writer(s): Marlon Wayans, Shawn Wayans, Jason Friedberg, Aason Seltzer, Phil Beauman, Buddy Johnson​. Filming budget: $177 million​ Release date: July 7, 2000​ Box office: $896.5 million​ Rating: R​ Filming Location: Vancouver in British Columbia​ Editors: Peter Teschner, Richard Pearson, Thomas J. Nordberg​.

Distribution

Miramax  
The Weinstein Company 
Touchstone Pictures 
Spyglass Entertainment 
New Line Cinema 
TriStar Pictures 
Hollywood Pictures 

Marketing​

Film trailers​ 
Extra Scenes from behind the scenes (Bloopers)​
IMDB listings ​ 
Advertising


 

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